Amy Frye

As Cuningham’s National Research Director, Amy leads the firm’s cross-disciplinary research strategy, guiding a platform that aligns strategic growth areas and emerging industry trends to strengthen client outcomes and increase value across all of Cuningham’s market sectors.

With over 15 years of experience at the intersection of strategy, research, and experience design, Amy is passionate about translating human-centered research efforts into transformative design outcomes. She works closely alongside Cuningham’s project teams to embed insights into project work while scaling internal research capacity.

A prolific thought leader, Amy has contributed to over 50 peer-reviewed publications and industry reports and more than 30 speaking engagements. Her nationally recognized work rooted in evidence-based design integrates field studies, stakeholder engagement, and survey design to gather rich qualitative and quantitative data to understand people and places. Amy’s leadership is central to Cuningham’s ability to tackle complex challenges, drive innovation, and deliver unparalleled value to its clients.