TCF Bank engaged Cuningham to design its new prototype in an effort to increase the regional bank’s visibility and brand awareness. The resulting prototype is more transparent and casual, acknowledging the paradigm shift from banker-focused to customer-centric design. By promoting interaction between bankers and customers, TCF’s new design transforms its current brand to a full-service financial institution.
Cuningham is currently assisting TCF with the roll-out of its new design to over 300 locations in five states.
Client: TCF Bank
Studio: Play, Work
Market: Hospitality, Workplace
Size: Varies by location
Scope: New Construction
Services: Architecture, Interior Design, Master Planning
Delivery Method: Design-Bid-Build
Key Project Contacts: