TCF Home Loans

Various Locations

TCF Home Loans

TCF Home Loans engaged Cuningham to design its new prototype in an effort to increase the regional bank’s visibility and brand awareness. The resulting prototype is more transparent and casual, acknowledging the paradigm shift from banker-focused to customer-centric design. By promoting interaction between bankers and customers, TCF’s new design will transform its current brand perception as a “starter bank” to a full-service financial institution.

Cuningham is currently assisting TCF with the roll-out of its new design to over 300 locations in five states.

Client: TCF Bank

Studio: Play, Work

Market: Retail, Corporate

Size: Varies by location

Scope: New Construction

Services: Architecture, Interior Design, Master Planning

Delivery Method: Design-Bid-Build

Key Project Contacts: