Gregory T. Houck

Greg is an expert in the design of retail, corporate, cultural, and restaurant spaces, creating memorable environments that elevate guest experience and strengthen client brands. With more than 25 years of experience, he brings a versatile skill set to projects of all scales, blending functionality with imagination to deliver spaces that resonate with users and communities. 

Greg grounds his design philosophy in a fascination with what makes architecture timeless and in a passion for the relationship between branding and the built environment. He believes architecture can amplify identity, shape immersive experiences, and leave lasting impressions. This perspective informs his ability to translate client vision into design solutions that perform, inspire, and endure.